Journey of Charlotte: From Solo Consulting to Visionary Entrepreneurship

Introducing Charlotte Strijd, a CEO of Profective with a wealth of expertise cultivated over a decade. Join us on a captivating exploration of her profound journey, navigating an enlightening Incubator program. This success case unfolds the narrative of her transformative evolution, navigating the challenges of business models to emerge as a strategic entrepreneur with a crystal-clear vision. Throughout this inspiring journey.


Facing Doubts and Seeking Community

Charlotte's journey unfolds with a familiar yet vital concept – exploring new business models. Despite her years of experience, she found herself evaluating her ability to diversify her services, a challenge common to many professionals seeking to innovate in their field. Standing at this pivotal moment in her career, Charlotte was already on a quest for growth, analyzing her market and competitors for insights on how to expand her consulting business.

In the vibrant city of Lisbon, Charlotte's transformation gained speed when she crossed paths with Briony. This encounter proved to be a turning point, providing Charlotte with answers to questions she hadn't fully grasped. It underscores the crucial role that networking and community play in the growth of a professional. Charlotte's story is a reminder that, in the journey of transformation, seeking change and embracing the support of a community can be the keys to unlocking one's full potential.


The Incubator Experience

As her journey unfolded, Charlotte found herself entering an Incubator programme—an experience that opened her eyes to possibilities beyond her current mode of operation. It was within this innovative environment that she recognized her deep-seated desire to build something more scalable and impactful, reaching far beyond her individual capacity. This profound realization marked the beginning of Charlotte's transformative journey towards true entrepreneurship.

Charlotte's experience in the Incubator programme taught her the importance of listening to the market and staying away from inauthentic, sales-driven approaches. It was a shift from being just a creator to a true entrepreneur, understanding deeply the problems and needs of the market.

One of the biggest changes for Charlotte was focusing her wide range of work into one strong goal. She aimed to help managers and leaders build teams that can work independently. This goal really showed her many years of experience and her love for bringing new ideas and changes..


Integrating Personal Growth with Professional Evolution

Charlotte’s journey wasn't just about professional development. It involved embracing her extroverted nature and integrating her personality into her business, making her entrepreneurial journey more authentic and fulfilling.

As Charlotte looks forward, her focus shifts from being demand-driven to offer-driven. This transition isn't just about building a business but about personal development, branding, and market positioning. She aims to operate not just as a problem solver but as an expert in her field.

Charlotte's advice to fellow consultants and entrepreneurs is to introspect and recognize their unique value. She emphasizes the importance of seeking support and being open to learning from best practices.

Her mantra is to enjoy the entrepreneurial journey, making it not just a path to success but a fulfilling experience.

In the big picture of inspiring stories, Charlotte's journey in the Untapped Incubator Program shines brightly. It's a story not just about smart business moves, but also about the power of change and sticking it out through tough times. Charlotte continued with her business expansion by joining the accelerator programme where she is ready to enhance her marketing and sales game.

At Untapped, we believe in people’s business, personal growth and potential.Whether you're just starting out or have been on your path for a long time, Charlotte's story has something for everyone.

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